WSS · PERFORMANCE COMMAND CENTER
ROI / LTV 生命周期驾驶舱
从获客队列到回本目标，一屏掌握收入效率与预测偏离。
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¥
01
BREAK-EVEN · D90ROI 回收进度
实际回收轨迹与达到模型回本目标所需的追赶路径。
实际ROI目标追赶路径
当前节点 D20 · 30.8%回本缺口 69.2%
02
ROI 预测偏离
实际与预测独立成线，查看偏离出现的时间和幅度。
实际ROI预测ROI
03
LTV 成长偏离
以相同生命周期口径对照实际和预测价值成长。
实际LTV预测LTV
AUDIT DATA
关键数据核对
图表使用的聚合结果与创角队列原始汇总均可在此逐项检查。
| 生命周期 | 累计收入 | 实际LTV | 实际ROI | 预测ROI | ROI偏离 | 预测LTV |
|---|---|---|---|---|---|---|
| D1 | ¥20662.07 | ¥0.11 | 3.7% | 5.1% | -1.4pp | ¥0.15 |
| D2 | ¥36561.91 | ¥0.20 | 6.5% | 8.6% | -2.0pp | ¥0.26 |
| D3 | ¥47797.37 | ¥0.26 | 8.5% | 11.2% | -2.7pp | ¥0.34 |
| D4 | ¥58162.72 | ¥0.31 | 10.4% | 13.3% | -3.0pp | ¥0.40 |
| D5 | ¥65980.71 | ¥0.35 | 11.7% | 15.2% | -3.5pp | ¥0.46 |
| D6 | ¥75151.73 | ¥0.40 | 13.4% | 17.1% | -3.8pp | ¥0.51 |
| D7 | ¥84048.24 | ¥0.45 | 15.0% | 19.2% | -4.2pp | ¥0.58 |
| D8 | ¥92062.66 | ¥0.49 | 16.4% | 21.3% | -4.9pp | ¥0.64 |
| D9 | ¥98632.47 | ¥0.53 | 17.6% | 23.5% | -5.9pp | ¥0.70 |
| D10 | ¥104652.35 | ¥0.56 | 18.6% | 25.4% | -6.8pp | ¥0.76 |
| D11 | ¥111535.21 | ¥0.60 | 19.9% | 27.3% | -7.4pp | ¥0.82 |
| D12 | ¥117513.70 | ¥0.63 | 20.9% | 28.8% | -7.9pp | ¥0.86 |
| D13 | ¥124937.53 | ¥0.67 | 22.2% | 30.3% | -8.1pp | ¥0.91 |
| D14 | ¥132705.71 | ¥0.71 | 23.6% | 31.5% | -7.9pp | ¥0.95 |
| D15 | ¥140515.33 | ¥0.75 | 25.0% | 32.7% | -7.7pp | ¥0.98 |
| D16 | ¥147655.12 | ¥0.79 | 26.3% | 34.1% | -7.8pp | ¥1.02 |
| D17 | ¥153848.52 | ¥0.82 | 27.4% | 35.3% | -7.9pp | ¥1.06 |
| D18 | ¥159988.69 | ¥0.85 | 28.5% | 36.2% | -7.7pp | ¥1.09 |
| D19 | ¥166021.95 | ¥0.89 | 29.6% | 37.3% | -7.7pp | ¥1.12 |
| D20 | ¥172731.29 | ¥0.92 | 30.8% | 38.3% | -7.5pp | ¥1.15 |